A maker of indoor and outdoor menu boards for various food service providers, Keyser Visual required a new web site to prominently portray their products and company history. Marketing, visual designs and copywriting were provided by LightForce Marketing, and together we built a completely new look and presence for the Keyser web site. Featuring dynamic interface elements like animated drop down menus and animated "lightboxes" to display product details, all the while maintaining accessibility and usability, this new site became a vast improvement both visually and content-wise over their previous web incarnation.
A randomly selected quote from the Entropic Book of Wisdom: "The executive walks among ink erasers, caparisoned like a knight. We should tolerate him -- every man of spirit wants to ride a white horse."
-From The Elements of Style, by Strunk and White